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It is obvious to an outside observer that the Church of Scientology does not act, or react, in a logical manner. To an outside observer, the actions of the church don't make a lot of sense.
Why did the struggling church just spend $40 million dollars on a gaudy, and very expensive, renovation of their Fort Harrison Hotel?
Why did the church over-react to the leak of the infamous Tom Cruise video? Their reaction did far more damage to the church than the actual leak ever would have.
Why was the SuperPower building even started?
Why does the church keep purchasing building after building, while their existing churches are empty and even closing?
Why does the Church of Scientology continue to claim 8 million members and continue to claim they are the "fastest growing religion in the world" when even they know it is a lie?
There is a reason. From David Miscavige's point of view, all this makes "perfect sense".
It's all about image.
When the church claims 8 million members and claims to be the "fastest growing religion in the world", they are trying to sell that image of the church. They know it's a lie. They know they don't have 8 million members, not nearly. They know they are shrinking. Really, they do know all that. What they are trying to do is create and sell the image that the Church of Scientology is huge, and expanding.
It's only about image.
They reacted so poorly to the Tom Cruise video, and continue to react so badly to the Anonymous protests, because they believe these things damage their image. When they believe their image is threatened, they will go all out to defend it. Understand that they are defending the image, not necessarily Scientology or Scientologists.
The new buildings are all about image. The purchase of a new building creates the image of expansion. They know they aren't expanding. One might even guess that they know sucking every last penny from their parishioners is destroying any hope of real expansion. They don't care as long as they can promote the image of "expansion".
And some newspapers seem to fall for it. A few newspapers and news agencies that don't bother to investigate, talk about the "expansion of the Church of Scientology" -- but what is really happening is the church bought some big, empty buildings -- while closing churches!
The Super Power building was started, in a big rush and fanfare, during the Lisa McPherson trial, because the church knew that their image was being damaged. The Super Power building was started to sell the image of a popular, flourishing church. Something that was "good for the community".
They go after celebrities so urgently, and treat them so very, very well, because being the "church of celebrities" is an image they desperately want.
It's all about image.
But exactly why is image so very, very, very important to the Church of Scientology? Why does the image of expansion take priority over real expansion? Why is image of helping more important than the actual well-being and even the survival of Scientologists? Why does image appear to be the sole motivation for virtually all the Church of Scientology's actions?
Why? Because, when you get right down to it, that's all there is to the Church of Scientology. Image is all they've got!
They try to have the image of a successful, expanding, thriving church -- but they are shrinking, failing, collapsing.
Narconon attempts to create the image of tremendous success in helping people get over drug addiction with a "90% cure rate" -- but their actual results are pretty dismal, much lower than other programs.
The church tries to create the image that they have the solution to toxins in the body, the solutions to study problems, the solutions to world conflicts -- but their actual results are non-existent. They attempt to create these images without actually producing anything.
The Church of Scientology strives for the image of a group that has "all the answers" to everyone's problems, but they can't come up with one bit of evidence that their solutions actually help. There are no actual, proven, workable solutions -- just that false, and very tattered, image.
It must be said that they come by this honestly. L. Ron Hubbard's stories about himself and his "technology" were all about image. He wanted people to think very highly of him and so he lied. He claimed amazing things for his life, he claimed miraculous results from his "technology". None of it was real.
Today, Scientology's leader carries on that grand, illusive tradition. David Miscavige's fanciful event presentations are all about image. Scientologists leaving his events are often so impressed with "how well everything is going" -- but can't actually put their finger on any specific facts or anything actually done.
Today, now that the Church of Scientology's image is so badly damaged, now that Scientology is the punchline of so many jokes, now that the curtain of secrecy has been torn away and the lack of results is becoming obvious to all but a few True Believers, what is left?
The sorry image of failure, abuse and fraud.
When history judges the Church of Scientology, we can be pretty sure that that will be the church's ultimate image: Failure, abuse and fraud.
Comments
CoS Front Groups: Many conducting business in our community...
This is Maggie Council's (council@luna.cas.usf.edu) list of Scientology front groups excerpted from a web site that no longer exists with a few additional groups from Mark Dallara excerpted from http://www.xenu-city.net/. The original list looks several years out of date however it is the most comprehensive one available (a Google Groups search confirmed this). It should be noted that while many of these are probably defunct or renamed Scientology continues to infiltrate businesses via consulting fronts.
Links in bold type go to nodes with relevant material. Please /msg me if you node any of these companies/organizations. A more modern (however "official") "who's who" guide to CoS affiliation can be found in The following are trademarks and service marks of the Scientology religion and a more complete unofficial guide can now be found here: http://www.lermanet.com/frontgroups.html
Noder's note: This is the front through which the Battlefield Earth flick was managed. Sadly, John Travolta bankrolled the film (and it's *shudder* sequel) so the spectacular failure didn't even scratch the paint on the CoS coffers. I was wrong -- John Travolta did not financially back the first film however he will be doing so for the second one.
Noder's note: The Cult Awareness Network is now owned by Scientology.
Noder's note: One of the more frightening arms of Scientology. Check out all the dirt at http://www.xenu.net/archive/go/
Noder's note: Earthlink co-founder, ordained Scientology minister and unregistered investment manager Reed Slatkin reportedly defrauded clients of nearly 255 million dollars in a Ponzi-type investment scheme. According to this page http://www.slatkinfraud.com/75_final.htm Stryker Systems Inc. (later renamed Stryker Technologies and then Telsoft) was among the companies he poured millions of dollars into.Automotive
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Gargy
Defacing bibles
Well, that isn't an official image from the church itself -- at least I don't think that's an official Church of Scientology program to go around defacing bibles!
That was probably some individual Scientologist "doing his part" to recruit more people. And it's real tacky.
Scientologists are trained and conditioned to not care about other people's feelings or beliefs. Non-Scientologists are "wogs" who are uninformed, ignorant or evil. Scientologists don't understand "respect the religious beliefs of others".
Arthur
Isn't everything about
Isn't everything about image? Why do you wear clothes that match? Did you choose the color of your car? Perception is real, image matters. How we look, how we act, what we write about, the way we express ourselves....it's all about image.
Criticizing someone, or some group, for cultivating an image is hypocrisy. We all create images each and every day. Don't you think it's safe to say that all forms of religion are based on an image?
Image
joed,
The point about the Church of Scientology and image is different than you present it. A car manufacturer painting cars certain popular colors is not fraud. Your example is bogus.
The Church of Scientology makes vast claims as to what its "technology" can do. It's like a car manufacturer claiming "10,000 miles to the gallon, zero maintenance forever" for its cars -- and doing everything it can to prop up that image of what it can produce. But when you actually buy that very, very expensive car, you find it's actually worse than other cars!
That's not "just image". That's fraud, that's a con, that's criminal.
That's the point.
Arthur
Everything's about image?
No. Not when they promise a result and charge huge sums of money to achieve that result. That promise needs to have substance, needs to be achievable. Just having it as a pretty picture on a flyer won't do.
No. Not when they are sucking every last dime from their parishioners to build "ideal orgs" or "super power buildings" and those people are going deeply into debt. The "church's" image of being successful comes at the expense of the financial well-being of people who trusted too much.